The key to expanding the flat chested sex doll market is to activate segmented communities. Consumption data from the Japanese BL (Boys' Love) cultural circle shows that among those who prefer neutral aesthetics, 63% believe that the exaggerated body shape of traditional life size sex dolls does not match their ideal image. A brand launched a "boy body shape" series exclusively for flat-chested sex dolls, which reproduced the proportions of 15-18-year-olds through bone scanning technology and combined with a detachable college-style clothing system, which increased the sales of this category at anime exhibitions by 290%. The core of this strategy is to understand that flat-chested sex dolls are not only adult products, but also symbols of identity recognition for subculture groups. Customized narratives are needed to break through the traditional marketing framework of life size sex dolls.
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